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Alyce Cardoso Campos,Daniel Carvalho de Rezende,José Willer do Prado,Thaísa Barcellos Pinheiro do Nascimento,Humberto Rodrigues Marques,André Grutzmann
Pág. 40 - 49
This article reviews the state of the literature on consumption at the bottom of the pyramid and summarizes the studies' suggestions for future research. This study was conducted using data from the Web of Science and Scopus databases with the help of Ci...
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