3   Artículos

Product Development Team Stability and New Product Advantage: The Role of Decision-Making Processes

Revista: JOURNAL OF MARKETING    Formato: Impreso

Tabla de contenido: Vol: 75 Num: 1 Par: 0 Año: 2011

Resolving the Capability#x2014Rigidity Paradox in New Product Innovation

Revista: JOURNAL OF MARKETING    Formato: Impreso

Tabla de contenido: Vol: 69 Num: 4 Par: 0 Año: 2005

When Does Trust Matter? Antecedents and Contingent Effects of Supervisee Trust on Performance in Selling New Products in China and the United States

Revista: JOURNAL OF MARKETING    Formato: Impreso

Tabla de contenido: Vol: 66 Num: 3 Par: 0 Año: 2002