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Orose Leelakulthanit
The purpose of this paper is to investigate the factors affecting the intention to buy LED lamps on the part of adult Bangkokians that are the purchase decision-makers and are aware of LED lamps. A multiple regression model was employed to investigate th...
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Orose Leelakulthanit
It is believed that traditional marketing can contribute to the quality of life of Gen Y in various aspects. However, the new trend of sustainable marketing deserves a careful investigation regarding its influences on Gen Ys life satisfaction. In the pre...
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Orose Leelakulthanit
This case discusses the success story of SCG, a long-lasting Thai conglomerate that introduced and implemented the concept of sustainable development. The company has gone through the three stages of sustainable development implementation: the green manu...
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Orose Leelakulthanit, Boonchai Hongcharu
This study is an early attempt to deal with the issue of the long-term performance of smartphones in the Thai market by focusing on the construct of the repeat purchase of these products. The adult users of smartphones are interviewed. The results from t...
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