|
|
|
|
|
Bahram Ranjbarian,Hamed Abbaszadeh Avilagh
Pág. 1 - 8
Cultural factors such as ethnocentrism and cultural stereotypes also play a prominent role in consumers' perceptions of brands. This paper examines the impact of ethnocentrism on the image of Turkish textiles and the purchase intention of these goods amo...
ver más
|
|
|
|
|