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N. S. Alexander,G. Bick,R. Abratt,M. Bendixen
AbstractThe aim of this study was to investigate the impact of the brand and product augmentation on the buyers of industrial tyres. While much has been studied about branding issues in B2C markets, very little research has been conducted in B2B markets....
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JS Agerholm, C Bendixen, J Arnbjerg, and O Andersen
Pág. 548 - 553
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JS Agerholm, C Bendixen, O Andersen, and J Arnbjerg
Pág. 283 - 289
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Hartz, T K; Bendixen, W E; Wierdsma, L
Pág. 651 - 656
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Mike Bendixen,Adèle Thomas
AbstractCorporate governance is increasingly being viewed as essential to sound business practice. The recommendations of the Cadbury Committee in the United Kingdom will respect to the role of a chairman are similar to those later formulated in the King...
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Ian K. Craig,Mike T. Bendixen
AbstractThis study investigates whether the estimation of the systematic risk component or the beta of shares on the Johannesburg Stock Exchange (JSE) can be improved using transfer function or MARIMA modeling. Two propositions are tested. Transfer funct...
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Mike Bendixen,Denis Cranson,Russell Abratt
AbstractTourism can make a significant contribution to the development of South Africa by providing employment, contributing to foreign exchange earnings and by increasing economic activity. The aim of this study was to establish current perceptions, att...
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Mike Bendixen,Denis Cranson,Russell Abratt
AbstractSouth Africa is now a democratic state and is being accepted in the community of nations. It has been shown that tourism can make a significant contribution to the development of this country by providing employment, contributing to foreign excha...
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Mike Bendixen,Graham Gault
AbstractPerceived risk is known to be an important determinant of consumer behaviour. However, prior research has focussed on goods rather than services. The purpose of this exploratory research was to identify any differences between goods and services ...
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Merle Sandler,Mike Bendixen,Riri Elfassy
AbstractWith this research we sought to evaluate black customers' perceptions of service quality in the life assurance industry. Personal interviews were conducted nationwide with 165 policy holders of a company. Altogether 18 of the company's managers f...
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