2   Artículos

 
en línea
Derya ÖZTÜRK, Güngör KARAKAS     Pág. 69 - 78
People's clothing preferences are changing with the rapid development of technology. Success of firms requires knowledge of the target audience in global market. It is necessary to determine the factors that affect consumer attitude and behaviour. The pu... ver más
Revista: Journal of Life Economics    Formato: Electrónico

 
en línea
Derya ÖZTÜRK, Güngör KARAKAS     Pág. 23 - 42
The objective of this study was to determine the factors that affect the cell phone purchasing behavior of young people between the ages of 18-25. In this regard, factor analysis was applied to the data acquired via face-to-face survey method from 400 st... ver más
Revista: Journal of Life Economics    Formato: Electrónico

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