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Muhammad Saif Furqan Abdullah, Yessy Artanti
Pág. 78 - 91
The COVID-19 pandemic situation makes people tend to consume video on demand as an alternative for home entertainment. This makes video on demand service providers compete by taking advantage of this situation. Sometimes the existing stimulus can lead pe...
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Ali Mursid
Pág. in press
Abstract This study aims to investigate the effects of positive and negative sentiment on impulsive buying behavior among Indonesia people based on the theory of stimulus organism response (S-O-R). First, it examines how COVID-19 information, information...
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Mufti Hasan Alfani
Pág. 365 - 377
Advances in internet technology currently make online shopping systems become instant and very popular. This study aims to determine the analysis of the Effect of Prices and Promotions on Impulse Buying in Online Products According to Islamic Economics. ...
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Ari Fatihatul Hidayah, Agus Wahyudin, Muhsin Muhsin
Pág. 112 - 119
Impulsive buying is a psychoemonic phenomenon that happened to many people's lives in urban areas, especially to teenagers. This is because teens are easily influenced by advertising, lacks frugal thinking, less realistic and impulsive. This study aims t...
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Achmad Choirul,Yessy Artanti
Pág. in press
Indonesian buying behavior especially on generation Y or millennials tends to be impulsive and rapid development of retail fashion business allows marketers to learn and formulated strategy. As one of the defined group of people, millennials are a potent...
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Mauricio Muñoz Osores,Jose Fernandez Palma,Francisca Sánchez Mora
Pág. 61 - 70
Shopping centers are dynamic and changing systems that gather diverse offers of brands, products and services, becoming attractive environments for buyers, who are faced with the "buy or not buy" dilemma or, " buy now or buy later ". Since internal and e...
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Riyanto Efendi,Setyabudi Indartono,Sukidjo Sukidjo
Pág. 98 - 104
Impulsive buying is a trait that tends to be found in every individual, especially in the era of industrial revolution 4.0. The term impulsive purchase is a person?s behavior in shopping in a spontaneous, reflective, sudden and automatic manner without k...
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Bidyut Jyoti Gogoi
Pág. 180 - 186
Retailing has undergone tremendous changes in the present business environment. One reason being the increase in business of the online retailers. Customers now have a choice and preference to choose the channel of their choice. The pro...
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Amit Mishra
Pág. 2333 - 2342
For more than fifty years, researchers have strived hard to form a better understanding of impulse buying (Stern; 1962; Rook et.al; 1987; Rook and Fisher; 1995; Peck and Childers; 2006 ; Chang et.al; 2011). The purpose of this paper is to provide a detai...
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