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Pejman Ebrahimi, Aidin Salamzadeh, Maryam Soleimani, Seyed Mohammad Khansari, Hadi Zarea and Maria Fekete-Farkas
This study evaluated the impact of startup technology innovations and customer relationship management (CRM) performance on customer participation, value co-creation, and consumer purchase behavior (CPB). This analytical study empirically tested the prop...
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Collins Kankam-Kwarteng,Francis Osei,George Nana Agyekum Donkor
Pág. 26 - 35
The purpose of the study was to ascertain the effects of innovation types and environmental antecedents on performance outcomes of Metropolitan, Municipal and District Assemblies in Ashanti region, Ghana. Specifically, the study measures the mediating ef...
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Nasshata Fatiha A. Hashim,Siti Kamaliah Alek,Khairunnisa Nurasikin Asmali,Rafidah Rosli,Nurliyana Amalina Rabiatulafiqah Abdul Halim,Mohammad Nabil Almunawar
Pág. 8 - 20
Social media has increasingly become the new platform for conducting business activities, especially amongst Micro, Small and Medium Enterprises (MSMEs) on account of its practicality, relatively low costs, accessibility, and flexibility. Social media ha...
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Haichuan Zhao
The customer?s participation is important to the survival of a brand community. By drawing on flow theory, this research identified the most important factors that motivate the customers? participation intention than others in a social network-based bran...
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Ririn Setyowati,Akhmad Fauzi,Eko S. Pribadi,Hari Wijayanto
Pág. 577 - 586
Agricultural quarantine is the forefront of Indonesia?s natural biodiversity and technical barrier in agricultural commodities trade. This study aimed to analyze the user behavior of service users in utilizing agricultural quarantine se...
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Abdulvahap BAYDAS, Murat BAYAT, Mehmet Emin YASAR
Pág. 370 - 404
Mobile marketing has introduced significant changes to the business world, making it easier to access personalized messages at any time and place. This research was conducted to determine the factors that affect consumer choice for mobile marketing appli...
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Jiyoung Kim
Few studies have reported on how customer value is co-created in healthcare service delivery, and its effect on patients’ perceptions of wellbeing. It is important to examine physician-patient interaction in the context of a healthcare sector chara...
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Yu Zhang and Bingjia Shao
With the high popularity of the Internet, online trading has gradually replaced the traditional shopping model and extended to every corner of social life. However, online trading cannot avoid failures; thus, understanding how firms can best recover cust...
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Joseph Frempong, Junwu Chai and Enock Mintah Ampaw
The study aims at establishing the benefits of actively utilizing the intangible resources of solid waste management customers in designing and implementing solid waste collection services, using the social media platforms. While Ghana generates high vol...
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Serkan Dilek, Orhan Küçük
Pág. 22 - 33
Interest income is considered as forbidden in Islam. Therefore, in Turkey, conservatives generally don?t prefer general banking and by this way funds can?t be used in economic system. So saving deficit can?t be solved in country and saving of people depr...
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