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Diana Rodrigues, Bruno Sousa, Sofia Gomes, José Oliveira and Eunice Lopes
Human beings are strongly influenced by their emotions; so, it is believed that building a close relationship between consumers and brands is a key factor for success. In this way, car brands are no exception, and despite facing numerous challenges assoc...
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Claudio Bellia, Pietro Columba and Marzia Ingrassia
This is the first study on the brand?land link for quality wines with a strong identity produced in extreme territories using the Policy Delphi methodology. The objective of this study is to assess the existence of a relationship between the wine brand a...
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A brand can turn a geographical location into a landmark and influences the tourist planification of a city. Although the world tourist sector recognizes Malaga as The Coast of Sun, this analysis also reveals several more elements, which should be substa...
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The main objective of this article is to analyse whether the positioning of the Pla de l’Estany district, in Catalonia, can be redefined in a context of possible saturation of the sports brand that was structured thanks to the success of the 1992 O...
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Ekaterina A. Sertakova,Natalia P. Koptseva,Maria A. Kolesnik,Natalia M. Libakova,Vladimir S. Luzan,Natalia A. Sergeeva
Pág. 185 - 191
The article is dedicated to the study of brand management of Siberian cities, architectural landscape of Krasnoyarsk city, which, if the strategy of ?symbolical? management is correctly chosen, can become the factor of economic development of this territ...
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Javier Mauricio Mendoza,María Eugenia Marín,Viviana Fonseca González
Pág. 140 - 150
RESUMEN: Las constelaciones de valor se convierten en factores claves de éxito en las organizaciones que buscan mejorar su desempeño organizacional. El fin de esta investigación es determinar los usos estratégicos y operativos en los procesos de la caden...
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