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Sheila Serafim da Silva,Eduardo Pinheiro Gondim de Vasconcellos,Murilo Alvarenga Oliveira,Renata Giovinazzo Spers
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This study has as its objective to analyze the critical aspects of the innovation management in terms of structure, strategy and processes of innovation of the Natura and Oxiteno companies. In order to do so, the study reviewed the literature about innov...
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