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Elena M. Kiseleva,Marina L. Nekrasova,Marina A. Mayorova,Marina N. Rudenko,Vadim S. Kankhva
Pág. 95 - 103
Nowadays in Companies paid much attention to client relationship management. In modern conditions there is an unclear distinction between the terms ?customer loyalty? and ?brand loyalty?. They were developed at different times and within different concep...
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Vasiliy S. Kireev,Marina L. Nekrasova,Ekaterina V. Shevchenko,Irina E. Alpatskaya,Sergey A. Makushkin,Elena V. Povorina
Pág. 228 - 234
Marketing management in the process of implementing is the organization and management system of production and sale?s activity of the enterprises, market research for the purpose of formation and satisfaction of demand for production and services and ma...
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