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Shin Won Kim, Kyunghun Lee, Joo Seong Sohn and Sung Woon Cha
This study focuses on improving multifunctional product development. Instead of face-to-face or other survey methods, we used text mining of online reviews to confirm which characteristics consumers prefer. The reference probability (importance), and the...
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Franklin Tchakounté, Athanase Esdras Yera Pagor, Jean Claude Kamgang and Marcellin Atemkeng
To keep its business reliable, Google is concerned to ensure the quality of apps on the store. One crucial aspect concerning quality is security. Security is achieved through Google Play protect and anti-malware solutions. However, they are not totally e...
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Companies have realized the importance of “big data” in creating a sustainable competitive advantage, and user-generated content (UGC) represents one of big data’s most important sources. From blogs to social media and online reviews, c...
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Ruti Gafni, Osnat Tal Golan
Pág. 44 - 58
The social networking revolution allows people to share their opinions with their surrounding society, enabling the ability to influence others. Large amounts of consumer reviews are posted on social networks, expressing experiences, either positive or n...
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