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Radovan Madlenak, Roman Chinoracky, Natalia Stalmasekova and Lucia Madlenakova
This study aims to investigate the impact of outdoor advertising on consumer behaviour by using eye-tracking analysis while drivers travel specific routes in ?ilina, Slovakia. This research combines questionnaire inquiry and A/B testing to assess the con...
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Stephanie Schoss, Oliver Ullrich, Jean-François Clervoy and David Scheffer
Earth?s mass generates a definitive Earth-vertical reference, shaping life?s evolution. Notably, these gravity models influence self-perception and the first-person viewpoint in the CNS, tied to bodily self-awareness and spatial orientation. Transitionin...
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Alexandros A. Lavdas, Nikos A. Salingaros and Ann Sussman
Eye-tracking technology is a biometric tool that has found many commercial and research applications. The recent advent of affordable wearable sensors has considerably expanded the range of these possibilities to fields such as computer gaming, education...
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KURNIAWATI HASTUTI DEWI
Pág. 533 - 588
Personal political branding becomes an important element in political contestation under the new direct democracy in Indonesia. In the male-dominated political atmosphere, it is interesting to analyze creation and development of personal political brandi...
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Nur Ilia A
This paper studies the influence of subconscious mind on human?s behavior. How it affects the ways of human talking, making decisions, thinking and how it actually affects their lifestyles without realizing. The society still does not have a clear mind o...
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Ioannis Charalampopoulos, Panagiotis T. Nastos and Eleni Didaskalou
Global economy, trade and other human activities are affected by the behaviour and the psychology of the individuals [1?3]. Knowing the influential factors, which contribute to the perception, behaviour and psychology, a positive reinforcement to the eco...
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Xiao Carol Cui
Since the 1990s, the SEC has advocated for financial disclosures to be in ?plain English? so that they would be more readable and informative. Past research has shown that high readability is related to more extreme investor judgments of firm performance...
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Bika B. Dzhamalova,Guseyn B. Magomedov,Amirkhan A. Amirkhanov,Pati K. Ramazanova,Bigruzi B. Suleymanov
Pág. 383 - 389
Security of personality is not only a set of specific measures to ensure its protection from various dangers, but a condition of being protected, which is based on the ability to self-manage one?s own behavior. The aim of the article is to identify the a...
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Corinne Nell, Jan Wiid
The physical brick and mortar retail environment has been the bastion of survival for retailers over the years. With the developments in technology and the changing shopping patterns of consumers, apparel retailers are facing competition from alternative...
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Yolande Hefer, Michael. C. Cant
Several consumers think they only purchase products when they go shopping, however time and time again they purchase the experience of shopping as well. The experience of shopping is highly influenced by the visual merchandising displays (also known as f...
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