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Guillermo Calahorra-Candao and María José Martín-de Hoyos
This study develops a theoretical framework integrating the Technology Acceptance Model (TAM) and Uses and Gratifications Theory (UGT) to predict and understand the acceptance of voice shopping intentions, particularly through AI-driven voice assistants....
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Muhamad Alvi Irpansyah, Asep M Ramdan, R. Deni Muhammad Danial
Pág. 248=255
One of the strategy that can be use in increasing consumer buying interest is by increasing the attractiveness of advertisements on Instagram, one of them is the endorsement strategy. The study aims to determine about the selebgram credibility and power ...
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Chatpong Tangmanee, Chayanin Rawsena
Pág. 1 - 11
Success in electronic commerce relies greatly on customer trust. While other studies have examined various factors affecting online customer trust, few have investigated the joint effects of perceived risk and website reputation on purchase intention usi...
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Ugo Lachapelle
To stimulate the economy and reduce greenhouse gas emissions from older vehicles, most accelerated vehicle retirement programs (AVRPs) provide participants with incentives to purchase a new, less-polluting vehicle. The province of Québec also designed it...
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Damon E. Campbell, D. Veena Parboteeah
This study analyzes the distinction, both conceptually and operationally, between behavioral intentions and behavioral goals. This paper recognizes the importance of time orientation in the measurement of behavioral intentions, as defined by Fishbein and...
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Kresno Agus Hendarto
Pág. 81 - 100
In Indonesia, the debate on CSR concerning its implementation to be obligatory or not is stillgoing on even though the Constitution Court had decided, on April 2009, requesting that itshould be reviewed, especially the article 74 of the Laws no 40, 2007,...
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Nicole F. Velasquez, Hannah Newman, Scott Miller
The secondary market for video game purchases is a multi-billion dollar industry that some believe is unfair to video game developers. Using the Theory of Reasoned Action (TRA), we investigated user attitudes and subjective norms and their affect on a co...
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