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Karinta Fakhira, Mismiwati, Fernando Africano, Riduwansah, Oki Sania Riski
Pág. 266 - 274
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Ludiah Oktavia, Anna Yulianita, Taufiq Marwa
Pág. 67 - 88
This study aimed to examine the factors affects the millennial consumer demand in consuming bakery products (sweet bread) labeled halal. It was conducted at Sriwjaya University, Palembang with a sample of 93 respondents from a total population of 1327 pe...
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Ismail Tamer Toklu,Hilal Ozturk Kucuk,Arzu Tuygun Toklu
AbstractPurpose: This study aims to investigate how extrinsic cues such as brand, certification, production method and price affect Muslim soujouk consumers? purchasing decisions in Turkey.Design/methodology/approach: Conjoint analysis was used to identi...
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Maghfiroh Maghfiroh 10.21831/economia.v11i2.8240
Pág. 169 - 176
Abstrak: Faktor-faktor yang Memengaruhi Niat Membeli Makanan Kemasan Berlabel Halal LPPOM-MUI. Penelitian ini bertujuan untuk mengetahui pengaruh faktor personal, faktor sosial, faktor informasi dan sikap terhadap niat membeli produk makanan kemasan berl...
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Hifza Ibrahim,Hashanah Ismail
Pág. 330 - 334
This paper reports on a study of a special market segment in Malaysia: a group of consumers labeled as the generational cohort of the Malaysian Gen Y consumers. The objective of this paper is to examine the influence of religion and intensity of religion...
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