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Laura Catalina Timiras
European quality schemes used at Community level have the role of ensuring the legal protection of agri-food products and alcoholic beverages, thus having an important promotional role. Thus, consumers perceive the products whose names are protected by m...
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Costel Ceocea,Bogdan Nichifor,Laura Timiras
In the context in which globalization generates chain reactions, the economic disturbances generated by the Covid-19 crisis are encountered at the global, European and of course regional level and, due to the novelty of the manifestation of the crisis, t...
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Laura Catalina Timiras
The present paper aims to present some of the specific aspects of marketing in the healthcare field (with strict reference to the products intended for human consumption), in relation to other fields. After a presentation of the fields of marketing appli...
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Bogdan Nichifor,Laura Catalina Timiras
The ERASMUS programme was evaluated from a lot of point of views. Depending on the interest of the evaluation, studies were conducted to uncover information related to subjects like: the scope of the programme, the type of participants in the programme, ...
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Laura Catalina Timiras
This paper presents the evolution of the organic food market at EU level, as well as its place in the world. Market size was highlighted based on the retail sales of organic food indicator, and the consumer penetration rate of this product category was a...
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Laura Catalina Timiras
The purpose of this paper is to highlight the evolution of the market research and public opinion polling business in the EU countries in recent years (after 2010). Using the Turnover or gross premiums written indicator, it was found that the analyzed bu...
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Laura Catalina Timiras
This paper seeks to highlight how the EU advertising market has evolved in recent years, as well as the link between the macroeconomic outcomes of the analyzed countries and the size of this market. According to the analyzed statistical data provided by ...
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Laura Catalina Timiras
In this paper are presented some of the results obtained through an exploratory research carried out in the month of April 2016 on a sample of 100 students from the Vasile Alecsandri University of Bacau, referring to awareness of festive food brands on t...
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Laura Catalina Timiras
Awareness is a prerequisite in the development of successful brands; in this paper are highlighted, for certain categories of common food products, brands enjoying the highest spontaneous awareness among young people. On the basis of this work are some o...
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Laura Catalina Timiras
This paper is based on some results of a direct research conducted among youth 18-30, students of the Faculty of Economic Sciences of the Vasile Alecsandri University of Bacau. The research was conducted in the month of April 2016 on a sample of 100 stud...
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