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José Carlos Sánchez-García, Alexander Ward Mayens, Gioconda Vargas Morúa, Jenny Linette Flórez Daza, Brizeida Hernández Sánchez
Pág. 52 - 69
Entrepreneurial Intention is commonly attributed to the interaction of cultural values and attitude; however, cultural values vary according to the context in which they are developed. The following study intends to show how Subjective Norms affect inten...
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José Carlos Sánchez-García, Brizeida Hernández Sánchez, Jenny Flórez, Helena I.B. Saraiva, Vitor M.S. Gabriel
Pág. 67 - 82
In the psychological literature, intentions appear to be a good predictor of future planned behavior (Ajzen, 1991). This factor is directly associated with people's ability to create a business and self-employment as a strategy of progress and independen...
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