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Mukhlis Mukhlis,Bernadette Robiani,Dirta Pratama Atiyatna
Pág. 28 - 34
The pattern of the spread of small food industries in Palembang show has led to the establishment of concentration patterns or clusters. This is evident from the grouping type of food industries in certain regions of the city of Palembang. The pattern of...
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Muhammad Ali Yab, Muhammad Ilyas, Chaudhry Abdul Rehman
Pág. 1637 - 1647
This study aimed to investigate the impact of brand equity on consumer responses in soft drink industry. Endeavor is to improve the conceptualization of brand equity concept in Pakistan. The study seeks guidance from Kellers Customer Based Brand Equity (...
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Ehikwe Andrew Egede, Felix O Egboro
Pág. 1520 - 1529
Producing products that customers want, pricing them correctly and developing well designed promotional plans are necessary but not sufficient conditions for customer satisfaction. The final part of the Jigsaw is distribution, the place element of the Ma...
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V. Reddy Dondeti, Carl B. McGowan, Susan E. Moeller
In this paper, we decompose the CAPM equity beta for Coca-Cola and Pepsi (KOPEP) to show the industry component and the operating leverage and the financial leverage components for the period from 2004 to 2012. We compute the CAPM equity betas using a st...
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