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Davide Giacalone, Bartlomiej Pieranski and Barbara Borusiak
Interest in the use of scents in retail environments for creating better customer experiences is growing. Yet, knowledge of the effectiveness of aromachology to affect actual customer behavior and ultimately increase turnover is incomplete, as published ...
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Dámaris Girona-Ruíz, Marina Cano-Lamadrid, Ángel Antonio Carbonell-Barrachina, David López-Lluch and Sendra Esther
Smell is the second-most used sense in marketing strategies in the food industry. Sensory marketing appeals to the senses with the aim of creating sensory experiences and converting them into specific emotions associated with a specific product. There is...
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Cristobal Fernandez Muñoz,Felisa Arribas Pérez,Cristina Martín Zapata
Pág. 31 - 40
Smell is one of the most powerful senses and one that best connects emotionally with individuals. For these reasons, large companies are using scent marketing techniques in order to create better and more memorable experiences for consumers while adding ...
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