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Ahmad Samed Al-Adwan, Mohammad Kasem Alrousan, Husam Yaseen, Amer Muflih Alkufahy and Malek Alsoud
Despite the fact that online purchase intention has been widely investigated, little is known about the e-retailer-based signals used to reduce online customers? uncertainty perception in high-uncertainty-avoidance (UA) societies. Thus, based on signalin...
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Haijian Wang, Jianyi Ding, Umair Akram, Xialei Yue and Yitao Chen
The COVID-19 pandemic and the continuous advancement of live e-commerce technology pushed the swift growth of live e-commerce in China. Based on the S?O?R theoretical framework, this study investigates the impact of live broadcast characteristics on cons...
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Carolina Herrando, Julio Jiménez-Martínez and María José Martín-De Hoyos
Based on expectation disconfirmation theory, this study analyzes how attitudes (satisfaction and loyalty) influence interaction intention (sWOM) and, consequently, active and passive sWOM behavior. It does so by assessing the mediating role of social pre...
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Chao-Hsing Lee and Chien-Wen Chen
The rise of social networks is rapidly spreading in China. Using social platforms, individuals are no longer just receivers of Internet information, as consumers generate and share contents with others. Social interaction and spontaneous promotion activi...
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Ali Abou Ali,Alaa Abbass,Nihal Farid
Pág. 63 - 73
This paper inspects the relationship between purchase intention in social media context and relevant factors namely: trust, perceived risk, online behavioral advertising, and social commerce constructs. Using judgmental sampling technique, 384 questionna...
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Eugine Tafadzwa Maziriri,Miston Mapuranga,Justice Mushwana,Nkosivile Welcome Madinga
Pág. pp. 76 - 96
In today?s postmodern era, there is phenomenal growth in the use of smartphones, GPS as well as Internet. This has given a rise to a revolution in the business world and the revolution is focused on conducting business on the move usually by mobile comme...
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I Made Sindhu Yoga,Ni Putu Silka Triami
Pág. in press
E-commerce is one of the information technologies that influence consumer behavior. Generation X is characterized by a higher internet adoption rate than the previous generation. As digital immigrants, this generation behavior toward using e-commerc...
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Zui Chih Lee,Mengsteab Tesfayohannes,Min Jon Kuo
Pág. 36 - 54
In this demanding and diversified social commerce market met by consumers? quickly changing expectations, service quality for mobile-retailing is imperative. Consumer-Company Identification (CCI) is becoming an important tool for building a company?s bra...
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Kai-Yu Tang, Chun-Hua Hsiao, Mei-Chun Chen
Pág. 247 - 259
The development of technology has ignited many innovations in business management, especially in the electronic commerce area. The essential example, that is, online stores and online shopping, is a critical evolution and innovation from traditional bric...
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