|
|
|
|
|
D. Priilaid,G. Human,K. Pitcher,T. Smith,C. Varkel
AbstractTheory posits that, over time, placebo-type brand-equity effects may develop through the process of wine purchase and consumption. This being so, the extent to which factors like brand familiarity, brand exposure and brand knowledge combine to in...
ver más
|
|
|
|
|