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Alexandre Costa Henriques, Thiago Barros Murari, Jennifer Callans, Alexandre Maguino Pinheiro Silva, Antonio Lopes Apolinario, Jr. and Ingrid Winkler
This study proposes a model to evaluate the performance of virtual reality-based stimuli for immersive car clinics. The model considered Attribute Importance, Stimuli Efficacy and Stimuli Cost factors and the method was divided into three stages: we defi...
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