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Ibrahim Sabuncu,Berivan Edes,Doruk Sitkibütün,Ilayda Girgin,Kadir Zehir
Pág. 8 - 15
The purpose of creating a brand image profile is to measure the brand perception of consumers considering brand attributes. Thus, marketing decisions can be made based on the brand's strengths and weaknesses by determining them. The brand image profile i...
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