|
|
|
|
|
Patrick Toman, Nalini Ravishanker, Nathan Lally and Sanguthevar Rajasekaran
With the advent of the ?Internet of Things? (IoT), insurers are increasingly leveraging remote sensor technology in the development of novel insurance products and risk management programs. For example, Hartford Steam Boiler?s (HSB) IoT freeze loss progr...
ver más
|
|
|
|
|
|
|
|
|
|
|
Amonrat Thoumrungroje and Olimpia C. Racela
Given that the ultimate goal of business is performance enhancement, this study approaches the phenomenon by drawing on resource-advantage (R-A) theory to conceptualize a model with the aim of investigating the links among composite operant resources (CO...
ver más
|
|
|
|
|
|
|
|
|
|
|
Muhammad Ali Yab, Muhammad Ilyas, Chaudhry Abdul Rehman
Pág. 1637 - 1647
This study aimed to investigate the impact of brand equity on consumer responses in soft drink industry. Endeavor is to improve the conceptualization of brand equity concept in Pakistan. The study seeks guidance from Kellers Customer Based Brand Equity (...
ver más
|
|
|
|
|
|