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Onur Dogan, Ejder Ayçin, Zeki Atil Bulut
Pág. 1 - 19
In today?s business environment companies should need better understanding on customers? data. Detecting similarities and differences among customers, predicting their behaviors, proposing better options and opportunities to customers, etc. became very i...
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Virgilijus Sakalauskas and Dalia Kriksciuniene
The growing popularity of e-commerce has prompted researchers to take a greater interest in deeper understanding online shopping behavior, consumer interest patterns, and the effectiveness of advertising campaigns. This paper presents a fresh approach fo...
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Ângela Leite, Anabela Rodrigues and Sílvia Lopes
Brand experience, brand love, and brand behavior outcomes hold significant importance in management research. Their relevance extends to shaping strategic decision-making, fostering a customer-centric approach, and providing insights into the competitive...
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Angel Rodríguez Pallas,Ana Montoya Reyes
Social networks are ideal tools for developing relationship-marketing activities in companies and achieving consumer engagement. Its use is widely spread, as evidenced by the figure of 3.8 billion users all over the world. This figure represented 59...
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Trishala Chauhan, Shilpa Sindhu and Rahul S. Mor
The spike in internet users led healthcare companies to confer their agile presence on various digital platforms and engage customers online to increase their viability amid the rising competition. Online customer engagement takes place through branded c...
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Lucia Laginová, Michal Hrivnák and Jana Jarábková
Alternative food networks (AFNs) represent local food systems and short supply chain networks alternative to global food systems. These networks are often developed within rural?urban interfaces and take various forms, due to the high propensity towards ...
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Naveed Ahmad, Aqeel Ahmad and Irfan Siddique
The burgeoning tourism and hospitality industry is plagued by numerous challenges that pose significant hurdles to its long-term success and sustainability. These challenges encompass a range of factors, including fierce competitive convergence, rapid ob...
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Dave Matthew V Pre,Julio Miguel C Tolentino,Karlo Alexis B Varuqez,Antonio E. Etrata
Pág. 37 - 54
Businesses nowadays have been adapting to technological advancements since the 21st century to promote their products. The majo]rity of the global population has been exposed to the digital world, and retail businesses have engaged themselves in the onli...
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Nikolaos-Alexandros Perifanis and Fotis Kitsios
Edge?fog computing and IoT have the ability to revolutionize businesses across all sectors and functions, from customer engagement to manufacturing, which is what makes them so fascinating and emerging. On the basis of research methodology by Webster and...
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Nicole Walzhofer, Marcus Riekeberg and Florian Follert
Banks distribute intangible services, so that traditional marketing instruments are often limited concerning their effectiveness to reach new clients, especially teenagers and young adults. With respect to this relevant practical problem, we used survey ...
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