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Fhrizz S. De Jesus, Jeverlyn B. Ramos, Mariel T. Cunanan
Pág. 56 - 63
AbstractGreen marketing has become a very important marketing concept in recent years, and it has proven to be effective in promoting and reinforcing the concept of environmental conservation and sustainable development. The objective of this descriptive...
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Hasan Altan and Huriye Gürdalli
Cyprus with its rich cultural heritage has been the showcase of ornamentation throughout history with a rich variety of materials, details, and narratives. Integrating ornamentation with its body architecture can be seen as one of the storytellers of the...
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Abdullah Emre Keles and Yusuf Can Arikan
There are many options and factors in the production phase of housing. In the marketing phase, houses are presented to the customer?s taste. Therefore, it is clear that a customer-oriented approach is necessary to establish a supply?demand balance in hou...
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Lilies Prihantini
Pág. 9
This conceptual paper explores the impact of service-related attributes on customer satisfaction in Indonesian family dining establishments in Jakarta. This study is based on the SERVQUAL model, and a quantitative approach will be adopted using SmartPLS ...
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Benjamin Jahic, Nicolas Guelfi and Benoît Ries
Neural network (NN) components are being increasingly incorporated into software systems. Neural network properties are determined by their architecture, as well as the training and testing datasets used. The engineering of datasets and neural networks i...
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Michal Roman, Josef Abrham, Arkadiusz Niedziólka, Ewa Szczucka, Lubos Smutka and Piotr Prus
The purpose of this article is to present the tourist attractiveness of rural areas as a factor of social tourism in Poland and the Czech Republic. The systematic literature review (SLR) research method was used to verify the aim. An extensive review of ...
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Lana Löffler
Pág. 73 - 91
The last financial market crisis, which affected the whole world in 2008, brought about major changes. As a result of this crisis, customers have become more suspicious and since then the banks have been constantly being prescribed new regulations and co...
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Lukasz Straczkowski, Anna Górska, Anna Mazurczak
Pág. 61 - 77
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Zhuoran Shan, Zhe Wu and Man Yuan
The attractiveness of commercial centers is one of the core issues in urban and rural planning research. To deepen the theoretical understanding of attractiveness and optimize modeling, we empirically analyzed the factors and mechanisms influencing the a...
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Rare? MOCANU
Pág. 357
Customer knowledge management has begun to catch momentum due to de fact that companies started to understand the importance of customer knowledge on the overall customer and brand experience even though there is no appreciable consideration in this fiel...
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