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Alexandra ZBUCHEA,Florina PINZARU
Pág. 415 - 437
Corporate Social Responsibility (CSR) is one of the most debated topics in the academic and professional business literature, being analyzed in a myriad of perspectives, from philosophy, to marketing, management practice, managerial strategies or financi...
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Tanti Handriana
Pág. 59 - 68
The purpose of this study is to investigate the role of donors trust and relationship commitment in a non-profit organization. This study used a survey method and takes individual donors of Lembaga Amil Zakat as the research samples. There are 117 respon...
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Kay-Alana Turner, Craig S. Escamilla, Enrique Henry R. Venta
The Symphony of Southeast Texas (Beaumont, TX) is the only professional symphony orchestra between Houston, TX, and Lake Charles, LA. From 2010- 2014, the organization focused on resolving internal management and financial challenges. Additionally, the o...
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Lieske Van der Torre, Menno Fenger, Mark Van Twist and Daphne Bressers
This article explores the dilemmas and challenges that hybrid organizations face when developing marketing strategies. Hybrid organizations are organizations that combine tasks and characteristics of governmental organizations, private (for profit) organ...
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Walter Wymer
This inquiry contributes to the literature on the development of ?nonprofit marketing thought? by describing how the field?s early period established a legacy effect on nonprofit marketing scholarship to the present day. This qualitative work uses a wide...
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Susan Rozensher
When American Express launched a campaign in 1984, pledging to donate a penny to the Statue of Liberty restoration project for each cardmember transaction, the promise of cause marketing caught the attention of both nonprofits with fundraising needs, as ...
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Nathan Heller
Pág. 163 - 171
Like many organizations in an economic downturn, such as a recession, nonprofits have experienced a decrease in donations from individuals, corporations, and governmental funding sources. This loss of funding has resulted in a reduction of services offer...
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Arnett, D. B. German, S. D. Hunt, S. D.
Pág. 89 - 105
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