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Cristian Geldes,Víctor Muñoz-Cisterna,Mauricio Castillo-Vergara
Increasingly, firms collaborate with diverse actors to innovate, such as other business organizations and business support organizations. A better understanding of the relationship between the actors engaged in collaborative innovatio...
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Denisse de la Fuente,Óscar Figueroa,Daniel Demaiffe,Mauricio Mella,Paul Duhart,David Quiroz,Jorge Muñoz,Verónica Oliveros
Pág. 24 - 53
Upper Cretaceous intrusives of limited extent crop out in the Coastal Cordillera near of Valdivia (39º48? S), 100 km west of the main topographic divide of the Andean Cordillera. Given that plutonic rocks of the same age crop out at the same latitudes in...
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Mauricio Muñoz Osores,Jose Fernandez Palma,Francisca Sánchez Mora
Pág. 61 - 70
Shopping centers are dynamic and changing systems that gather diverse offers of brands, products and services, becoming attractive environments for buyers, who are faced with the "buy or not buy" dilemma or, " buy now or buy later ". Since internal and e...
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Enrique Muñoz, Mauricio Acuña, Juan Lucero and Ignacio Rojas
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Ramiro Escalera Vásquez,Mauricio Ormachea Muñoz
Se ha realizado un análisis hidroquimico de 18 pozos ubicados en la zona periurbana oeste de la ciudad de Cochabamba. También se ha efectuado una evaluación de la viabilidad técnica de diferentes procesos de remoción de arsénico en función de los parámet...
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Mauricio Muñoz Osores,José Fernández Palma,Victoria Acuña Montes,Karina Urra Videla
Pág. 19 - 32
Over the decades, different theories have developed in an attempt to comprehensively explain the genuine consumer decision making process. Likewise, varied explanatory models incorporating sets of influential variables have arisen and have been organized...
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Mauricio Muñoz Osores
Pág. 91 - 104
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Mauricio Edgardo Muñoz Osores,Felipe Reyes Rittig,Juan Luis Orrego Morales
Pág. 45 - 55
The present work aims to, identify and understand the manifest attitudes by a group of consumers of different segments, in relation to the decision-making process of purchase of brands of luxury in two regions of the country. From discussion groups and a...
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Mauricio Muñoz Osores,Juan Orrego Morales
Pág. 13 - 32
Experiential marketing makes us live gratifying and non-gratifying situations thanks to a focus on brand and customer that allows to generate links with the consumer through positive and negative emotions. The degree of personalization that a brand manag...
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Gonzalo Yáñez,Mauricio Muñoz,Valentina Flores-Aqueveque,Andrés Bosch
Pág. 147 - 172
A recording of 1,115 gravimetric stations, the review of 368 wells, and the petrophysics measurements of 106 samples from representative outcrops have been used for a comprehensive geological/geophysical study of Santiago Basin. 2.5D and 3D gravimetric m...
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