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Hanifa Nur Fadhilla, Murwani Eko Astuti
Pág. 30 - 36
This study aims to analyze the effect of green packaging and ecolabel on green purchase intention specifically The Body Shop survey products. The sampling technique used is purposive sampling with the following criteria: consumers who are interested in p...
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Sari Listyorini, Naili Farida
Pág. 251 - 257
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Jessica Müller,Juan Bernardo Amezcua,Sheyla Müller
Pág. 15 - 30
Green consumer buying behavior has recently increased. According to Kantar World Panel Mexico in 2012, only 16% of Mexicans carried out some ecological action and, in 2019, 7 of 10 Mexicans are willing to buy ecological products. In order to assess the m...
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Lily Suhaily,Syarief Darmoyo,Sinta Boentoro,Eleonaora Anasthashia
Pág. 13 - 25
The purpose of this study was to determine the effect of green product innovation, green perceived quality to purchase intention moderated by lifestyle on stainless steel straw. There is a direct influence of green product innovation, green perceived qua...
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Rebeka-Anna Pop, Zsuzsa Saplacan and Mónika-Anetta Alt
In the 21st century, green consumption has risen into a global trend, which inclines cosmetic companies to be more environmental-friendly and to have a larger green product portfolio to satisfy these new consumers? needs. Social media contributed to this...
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Knowledge can influence the whole decision-making process of consumers. While green product knowledge is often conceptualized as a direct antecedent of green purchase intention, empirical findings in support of this relationship are inconsistent. Based o...
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Ebru Onurlubas
Pág. 5 - 18
Environmental pollution, increasing damages in the nature and deformation of ecosytem have started to worry consumers and the environemental concern has formed in time. Consumers who have environmental concern and wish to lend a healthy and clean environ...
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Brett Hamilton,Marlize Terblanche-Smit
AbstractBackground: While alternative fuel vehicles (AFVs) still account for a relatively small percentage of the total vehicle sales, this is set to change as awareness of the impact of car usage on the environment grows among consumers, vehicle-em...
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Devi Yulia Rahmi,Yolanda Rozalia,Dessi Nelty Chan,Qisthina Anira,Ratni Prima Lita
Pág. 177 - 186
The study tried to analyze and determine 1) the effect of green brand image on green purchase intention, 2) effect of green awareness on green purchase intention, 3) the effect of green advertisement on green purchase intention, 4) the effect of ecologic...
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