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Annie Pooi Hang Wong and Daisy Mui Hung Kee
Industry 4.0 increases the production efficiency and competitiveness of companies. However, Industry 4.0 implementation is comparatively low in developing countries, while Malaysian manufacturing Small and Medium Enterprises (SMEs) Industry 4.0 adoption ...
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Padmalini Singh,Ranjith PV,Nuramalin Fathihah,Daisy Mui Hung Kee,Nuralina Nuralina,Nurdiyanah Nurdiyanah,Nursyahirah Nursyahirah
Pág. 102 - 114
With the rapid growth of the hypermarket industry in Malaysia, it is hard to investigate customers' preferences towards a particular hypermarket. Increasing competition is shrinking the customer base further. Tesco Hypermarket has been one of the leading...
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Dwi Nita Aryani,Rajesh Kumar Nair,Dana Xing Yue Hoo,Daisy Kee Mui Hung,Deborah Hong Ru Lim,Dharaniya A/P Ravi Chandran,Wei Ping Chew,Amey Desai
Pág. 81 - 95
This study aims to investigate Malaysian and Indian consumers? preferred ways of shopping, the reasons behind their choices, and problems of transactions they faced during the pandemic. Data were primarily collected through a survey distributed to 200 re...
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Varsha Ganatra,Rupesh Sinha,Srishti Srishti,Rudresh Pandey,Prachi Kadam,Sabillah Alfarisi Ristiansyah,Liem Gai Sin,Chong Li Yin,Daisy Mui Hung Kee,Liow Yue Jin,Ooi Yu Wei,Liew Pei Wei
Pág. 90 - 100
Body Shop is a well-known cruelty-free cosmetics brand company. This research paper explores how Body Shop is running the campaign 'forever against animal testing' and raising its voice for banning animal testing in cosmetics. The Body Shop has been advo...
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Zi Jian Oh,Anak Agung Gde Satia Utama,Wen Huey Ong,Daisy Mui Hung Kee,Gandhar Mane,Varsha Ganatra,Jinzun Oh,Li Zhen Ong,Prabawathy A/P Arulanantha Munisvarar
Pág. 86 - 101
Marrybrown is a Malaysian brand that develops steadily in Halal fast-food chains, which deliver great value products and exceptional quality service. Marrybrown has utilized its competitive advantages and successfully sustained itself among the competito...
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Muhammad Aiman Bin Mohd Farid,Daisy Mui Hung Kee,Muhammad Saifulhaq Bin Mohamad,Muhammad Sharizul Ukasha Bin Hameem,Ahmad Zulfahmi Bin Zulkafli
Pág. 63 - 68
Petronas Chemical Group is one of the largest and most popular companies in Southern Asia primarily involved in marketing, manufacturing, and selling diversified ranges of chemical products. The main purpose of this research paper is to determine the rol...
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Daisy Mui Hung Kee,Tiveeya Sri Saravanan,Sharnitra Sridaran,Syazwina Syahrin,Tulasii Rajandran,Jiale Tian,Huayan Zhang
Pág. 74 - 85
This paper investigates Panasonic's strategies for its better competitive edge through environmental sustainability. The study analyzed the data collected from the company's websites, customers' personal experiences, and questionnaires. The surveys on cu...
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Thanushrii P.K. Sundararajan,Daisy Mui Hung Kee,Paul Jason Albert,Maniratnam Subramaniam,Harichandran Thirupathi,Laura Sofia Cuellar Angarita,Camilo Pérez Restrepo,Carolina Ardila Lopez,Kushal Vashney,Kalyani Prem Kumar,Rudresh Pandey
Pág. 44 - 53
This research aims to examine the effect of organizational culture on employee performance. The research was conducted by interviewing the Edge Newspaper Sdn Bhd Company?s top management and their employees. Apart from that, data collection will be based...
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Chiew Shi Yee,Daisy Mui Hung Kee,Chin Joo Yi,Nur Fatin Najihah,Muhammad Khairul Wafiq,Lavi Sharma,Rudresh Pandey
Pág. 54 - 65
This study aims to examine the key factors that drive the success of Fraser & Neave (F&N). The data collection was by referring to the company?s official website and other related websites. Identified key success factors are innovation, consumer?s health...
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Rupali Chaurasiya,Rudresh Pandey,Priyanka Verma,Xin Hui Kek,Daisy Mui Hung Kee,Xin Yi Yeoh,Pei Jia Wah,Regina Rokiah
Pág. 66 - 72
MTR Foods is a well-known brand in the world for its packaged foods especially ready-to-eat meals. The purpose of this study is to determine the factors affecting the purchase decision of India?s and Malaysia?s consumers against the ready-to-eat (RTE) ma...
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