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Evelyn Gomes Bernardo,Alberto de Matos Foresto,Ivano Ribeiro
Pág. 141 - 150
The book A Behavioral Theory of the Firm is one of the most influential management tools of all times, first published in 1963 and written by Richard M. Cyert and James G. March (1992), who developed theoretical constructs that became a base of studies f...
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