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Alejandro Valencia-Arias, Paula Andrea Rodríguez-Correa, Juan Camilo Patiño-Vanegas, Martha Benjumea-Arias, Jhony De La Cruz-Vargas and Gustavo Moreno-López
This study aims to identify the factors associated with the adoption of drone delivery in Medellín, Colombia, in the context of the COVID-19 pandemic. For that purpose, it implemented the Diffusion of Innovation (DOI) theory and the Technology Acceptance...
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Maria Camila Bermeo-Giraldo, Alejandro Valencia-Arias, Javier D. Ramos de Rosas, Martha Benjumea-Arias and Juan Amilcar Villanueva Calderón
This study aims to identify the factors that influence the use of digital marketing by SMEs in Medellín during COVID-19, proposing five factors that influence the use of these digital tools by 120 SMEs in Medellín, Colombia. The research was carried out ...
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