|
|
|
D. Priilaid,J. Barendse,C. Kato-Kalule,A. Mubangizi
AbstractWith previous wine marketing studies confirming the effect of extrinsic cues such as price, area-of-origin, and expert ratings on sighted appreciation, we report on a tasting room experiment aimed to determine the prevalence and impact of wine br...
ver más
|
|
|