Resumen
This article analyzes the trend in the development of mobile products, the volume of investments and the number of applications in the global market. The life cycle process of software product development is considered, the main production problems are highlighted, and the author's indicator of production problems is proposed to manage the process of developing mobile games. The indicator takes into account planning problems, budgetary problems, quality problems and those related to management and business. The calculation includes expert assessments of the organization's technological problems. A method for obtaining estimates using the application of natural-language processing is proposed. Based on the results obtained, it is possible to judge the possibility of using the indicator for companies developing mobile applications.