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Diana Rodrigues, Bruno Sousa, Sofia Gomes, José Oliveira and Eunice Lopes
Human beings are strongly influenced by their emotions; so, it is believed that building a close relationship between consumers and brands is a key factor for success. In this way, car brands are no exception, and despite facing numerous challenges assoc...
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Nahiyah Jaidi, Siswantoyo, Jane Liu, Zahrotush Sholikhah and Mega Murti Andhini
Disruptive innovation forces small-business managers to innovate by carrying out exploitation and exploration activities simultaneously. This ambidexterity is crucial to the survival of today?s businesses, especially small and medium-sized enterprises (S...
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Nia Sonani
Pág. 1097 - 1105
Social networks in marketing are unavoidable for companies that need excellence. This study explores how informal traders in Jakarta use Instagram as a marketing tool because most of the available literature focuses on small businesses. Screenshots of 30...
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Ronel Kotze,Karl Hofmeyr
AbstractPurpose: Society?s expectations of business are said to be increasing, with business expected to play an influential role from a triple bottom line perspective. Shared value creation is a new, emerging theme in the literature on corporate social ...
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Evon M. Abu-Taieh, Issam AlHadid, Sabah Abu-Tayeh, Ra?ed Masa?deh, Rami S. Alkhawaldeh, Sufian Khwaldeh and Ala?aldin Alrowwad
Mobile banking is a service provided by a bank that allows full remote control of customers? financial data and transactions with a variety of options to serve their needs. With m-banking, the banks can cut down on operational costs whilst maintaining cl...
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