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JOURNAL OF MARKETING RESEARCH
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Vol: 49 Núm: 2 Par: 0 (2012)
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TITULO
When Budgeting Backfires: How Self-Imposed Price Restraints Can Increase Spending
Jeffrey S. Larson and Ryan Hamilton
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No disponible
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pp. 0 - 0
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Volumen: 49 Número: 2 Parte: 0 (2012)
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ADMINISTRACIÓN
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