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Liubov Pshenychna,Olha Skyba
Pág. 61 - 66
The article describes the essence of the concept of knowledge management as an aspect of intellectual capital management, which serves as the main resource for improving of the company?s competitiveness and defines intellectual capital as an object of ma...
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Tolga KABAS
Pág. 213 - 222
Many economists in Turkey think that economic thought and national values should come together. According to Sabri Ulgener, economic models which internalize national values are more realistic and healthy. He thinks that development solutions which are i...
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N. S. Terblanche,C. Boshoff
AbstractThe retention of customers has become a key concern for many businesses. Various drivers of loyalty such as satisfaction, loyalty and commitment have, over time, been studied with the objective to improve customer retention. This study reports on...
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Daniel F. Botha
AbstractKnowledge is at present recognised as a company's most valuable asset and strategic resource in the creation of a competitive advantage. The ability and capacity to manage this recently accentuated intangible asset is fast becoming the most empha...
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Jacqueline L. Spence,David A. Ogg
AbstractIncreasing attention is being paid to packaging, a component of product in the marketing mix. It is being recognized that packaging is important not only from a functional viewpoint, but also in terms of marketing to the customer. One of the cons...
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