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Jeffry Babb, Neil Terry, Kareem Dana
This paper examines video game sales by platform in the global market from a period spanning 2006 through 2011. As the home video game industry has rapidly matured and become established as a forefront facet of interactive entertainment in the home, we s...
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Timothy Heinze,Casey Donoho
Pág. 16 - 26
The number of sales positions is increasing, and the number of women in sales is growing. The current study seeks to understand gender-related ethical evaluations through testing responses to ethical situations in sales. Findings indicate that 1) women a...
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R. Abratt,N. Chorn,B. I.C. Van Der Westhuizen
AbstractModels which describe promotions practice in various situations have tended to be widely accepted without much attempt at empirical validation. Many approaches rely on the popular dichotomy which separates 'consumer' and 'industrial' marketing. I...
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Gurpreet Kaur Chhabra
Pág. 131 - 136
Marketing has always been a major thrust area for the Pharmaceutical industry. Pharma firms usually bear a huge expenditure on marketing, especially sales efforts. Marketing in the Pharmaceutical industry is mainly done through personal selling technique...
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