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Nisha Anupama Jayasuriya,S.M. Ferdous Azam
Pág. 178 - 183
Appreciating the massive popularity of Facebook worldwide the purpose of this study was identifying the Facebook marketing activities that have impact on brand equity and studying the relative importance of each activity on brand equity creation. This pa...
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Mohammed Wamique Hisam,Shouvik Sanyal,Moinuddin Ahmad
Pág. 851 - 856
Shopping in India has undergone a revolution with the introduction of modern formats, multiple channels and huge shifts in consumer buying behavior. Modern retailing has entered into India as is observed in the form of sprawling shopping centers, multi-s...
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D. Priilaid,B. Horwitz
AbstractProceeding from studies that identify the extrinsic price cue as a mediator between a product?s perceived and intrinsic merit, we report on a blind-versus-sighted coffee tasting experiment conducted to determine the impact of the price-cue across...
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William J. Smith, Tania A. Celis, Bruce M. Bird
For most doctors, obtaining medical malpractice insurance coverage each year represents a significant expense. During the past three decades, researchers have developed several competing theories to explain changes in the cost of obtaining medical ...
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J. Douglas Steventon
To assist in evaluating habitat retention options, the abundance of northern flying squirrels (Glaucomys sabrinus) and North American red squirrels (Tamiasciurus hudsonicus) wer examined in 2005 and again in 2010 across a gradient of mountain pine beetle...
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