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Fabián Cuesta,Gabriela Paida,Irene Buele
Pág. 63 - 71
Neuromarketing has evolved in marketing practices, especially in the study of consumer behavior; however, in Ecuador this technique is still unknown, because they are limited to traditional marketing. The current research aims to determine the influence ...
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Jorge Isaac Lechuga-Cardozo,Oswaldo Leyva-Cordero,Aleida Núñez-García
Pág. 99 - 106
The objective of this article is to show the internationalization strategies of the artisan industry in Galapa (Colombia). Through a quantitative-descriptive, non-experimental, cross-sectional field study, a questionnaire was applied in a number handicra...
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Kae H. Ng,Chen Wang,Jeffrey B.H. Yap,Lincoln C. Wood,Sugindran Krisnan
AbstractPurpose: Problems identified in the motion picture production include quality aspect, industry networking, marketing and promotion, and domestic focus of creative development work.Design/methodology/approach: This article aims to develop a struct...
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Elsamari Botha,Georgina Creaven,Jenna Mandy
AbstractPurpose: While millions of dollars is spent yearly on health endorsements, and its associated research, findings in studies where product category wasn?t considered might be inaccurate.Design/methodology/approach: An experimental research design ...
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Reynaldo Gustavo Rivera, Jazmín Nogaró
Pág. 52 - 69
The third sector, key to social and personal development, needs to evolve and adapt to the technological revolution and digitalization that accelerated due to the global pandemic of COVID-19.Social marketing offers strategies and tools that allow digital...
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