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Faisal Umardani Hasibuan,Ruqaiyah Ruqaiyah
Pág. 11 - 19
Abstract? This study aimed to analyze the effect of online customer review/rating and online vlogger review on purchasing decisions in online shop applications. This type of research is quantitative research. The data used in this study are primary data ...
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Ronal Aprianto,Muhartini Salim,Sardiyo Sardiyo
Pág. 7 - 11
The purpose of this study is to determine the influence of religious belief on the online buying intention of Muslim clothing in Indonesia. The data in this study were obtained from questionnaires distributed to 762 respondents. This study uses quantitat...
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Jessica Müller,Juan Bernardo Amezcua,Sheyla Müller
Pág. 15 - 30
Green consumer buying behavior has recently increased. According to Kantar World Panel Mexico in 2012, only 16% of Mexicans carried out some ecological action and, in 2019, 7 of 10 Mexicans are willing to buy ecological products. In order to assess the m...
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Vina Endah Susanti
Pág. 13 - 21
This study aims to examine the effect of trust, brand image, and security on ticket buying interest on the Traveloka site (a case study of UST Yogyakarta students). The population in this study used students of the economics faculty majoring in accountin...
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Tshepo Tlapana
Pág. 1 - 6
The layout of a store is an important aspect influencing consumer buying behaviour and a significant determinant in the formation of a retail image. Well-designed store layouts are critical because they have a strong influence on in-store movement design...
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