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Revista: Journal of Open Innovation: Technology, Market, and Complexity

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Revista: South African Journal of Business Management

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Revista: International Journal of Financial; Accounting; and Management

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This article aims to examine the mediating role of customer relationship in social media marketing. Its affect on purchase intention and brand loyalty is also analyzed. The conceptual model was tested in the context of retail banking. Data were collected... ver más

Revista: International Review of Management and Marketing

Managing Your Brand for Employees: Understanding the Role of Organizational Processes in Cultivating Employee Brand Equity

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