|
|
|
|
|
Elizabeth Adaobi Oputa,Fakhrorazi bin Ahmad
Pág. 38 - 45
This paper presents a theoretical discussion regarding how semiotic advertising is adopted by international firms. The semiotic advertising concept as explained in this study is defined as an advertising approach or method based on the use of signs and s...
ver más
|
|
|
|
|
|
|
|
|
Mr Hamsani,Mr Khairiyansyah
Pág. 76 - 83
Creative industries based on local wisdom are born from the creativity of the community who see the potential and unique characteristics in its region. Pangkalpinang City is the capital of the province of Bangka Belitung Islands always strives to improve...
ver más
|
|
|
|
|
|
|
|
|
Lavenia Hariono,Elwin Graciano Lay,Sarah Maulida Primaputri
Pág. 155
The globalization era and the next decades are a crucial time for the relationship between tour and travel and sustainable development. The need to preserve the world?s inherent assets for future generations is becoming an imperative goal not only for to...
ver más
|
|
|
|
|
|
|
|
|
Julia L Carboni, Sarah P. Maxwell
Pág. 18 - 28
We employ public management relationship theory to examine how nonprofits can effectively engage social media stakeholders in two-way communication. Though many nonprofit organizations have a social media presence, there is variance in how well organizat...
ver más
|
|
|
|
|
|
|
|
|
Rahul Jagannath Patil
Pág. 1 - 3
Demand for an innovative product typically followsa diffusion process. Prior advertising research on the innovativenew product assumes an infinite capacity and a deterministicdemand situation. However, capacity constraints are common forthe new products....
ver más
|
|
|
|