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Costin Radu Boldea,Bogdan Ion Boldea
Pág. 397 - 406
The SARS-COV2 pandemic had a strong impact on the Romanian and European e-Market, manifested by the explosive increase in online sales, especially at the beginning of the two waves of epidemic, in spring and autumn. Using a statistical regressive analysi...
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Tshepo Tlapana
Pág. 1 - 6
The layout of a store is an important aspect influencing consumer buying behaviour and a significant determinant in the formation of a retail image. Well-designed store layouts are critical because they have a strong influence on in-store movement design...
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Day Yang Liu, Wen Chun Tsai, Pei Leen Liu, Chung Yi Fang
Pág. 43 - 58
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Etty Susilowati, Mohammad Guntur Ardhita Putra
Pág. 65 - 76
Research Question: The purpose of this study is to examine the effect of sales promotion and advertisement on brand association and brand loyalty of Samsung smartphones via the analysis of gender and age as moderating variables. Motivation: The motivatio...
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Karla María Nava Aguirre,Jacqueline Colín Vázquez,Carolina Cañamar Villaseñor,Ruth Falomir de la Peña,Juan Manuel Garza Garza
Pág. 85 - 98
Since 1994, the Mexican auto parts industry has strongly developed due to an increase in motor vehicle production, local sales, exports volume and tariff benefits related to the North American Free Trade Agreement (NAFTA). Nowadays, Mexico is the seventh...
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