Resumen
With large scale development of metro transit systems in many mega cities in China, the advantages of the integration of metro station areas and mega-multi-mall (IMSM) has been widely recognized. This study is designed to understand the effects of IMSM project on consumers? travel behavior by weekday/weekend to provide insights for integrated land use and transportation planning. A questionnaire survey of Wujiaochang Wanda Mall in Shanghai is conducted on consumer activity, followed by the information from the survey to summarize the effects of IMSM on the consumer travel range and the consumer's own properties. Then the research focuses on the effects of IMSM on consumer demand. Finally, the influence factors of consumer consumption, and the influence factors of consumer travel mode are studied through the correlation analysis. The purpose of this research is to solve several questions: 1. whether the IMSM will stimulate consumption? 2. What is the relationship between consumer characteristics and different consumer activities? 3. What is the influence of IMSM on consumer consuming and travelling activities?