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Aleksandar Vekic, Jelena Borocki, Angela Fajsi
Research Question: This paper explores the potential of new start-ups and spin-offs within the university capacity and their impact on the process of creating an entrepreneurial ecosystem. Motivation: The research presented in this paper is motivated by ...
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Onur Dogan, Ejder Ayçin, Zeki Atil Bulut
Pág. 1 - 19
In today?s business environment companies should need better understanding on customers? data. Detecting similarities and differences among customers, predicting their behaviors, proposing better options and opportunities to customers, etc. became very i...
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Ridzal Hasim
Nowadays due to strong competition in the business environment, only those organizations are successful that they can use the most innovative and successful ways for advertisement to attract their consumers? attention to the products or services that the...
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?eljka Marcinko Trkulja, Dinko Primorac and Irena Bilic
This paper delves into the concept of socially responsible marketing and its significance in fostering diversity, equity, and inclusion within organizational environments. It elucidates the connection between marketing and corporate social responsibility...
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Evelina Maria Oliveira Coutinho and Manuel Au-Yong-Oliveira
The pandemic marked the beginning of a succession of events on a global scale (not the least of which is a greater concern for the environment and for quality of life/distance work) with a major impact on the economy. Innovation plays a key role in meeti...
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