Resumen
This research focuses on the influence of social factors on the sustainability of hospitality industry in the context of Qatar. The significance of this research lies in its ability to empirically study the impact of social factors on the sustainability of hospitality industry in Qatar. The hypotheses building has been through the process of finding evidence through the theoretical models available in the literature for the linkages between the various social factors and sustainability. While there are several social factors which influence sustainability of any business in general, the ones which are most relevant to the hospitality industry are: Education, Life Expectancy, Income, TV index, Newspaper index, and PC index. Structural Equation Modeling using Partial Least Square Method was used as the research methodology. This method was specifically chosen for its ability to undertake factor analysis and regression analysis simultaneously and address the issue of multi-collinearity. The sample size of 213 managers was chosen from various hotels. The results based on the hypothesis testing would lead to the implications and also suggestions for the benefit of the hotel managers, so that sustainability of hospitality industry could be ensured.