Resumen
The paper examines urban activity restocking process. The proposed models aim at examining how city logistics measures could modify the restocking process of retailers and ho.re.ca. managers located within the urban area. The process is considered in terms of distribution channel: pull or push movements to bring freight to the economic activities. The analysis has been based on surveys carried out in the inner area of Rome. The study points out that deterministic behaviour exists in relation to goods types and that the choices for acquisition (i.e. distribution channel and restocking area) are generally joint choices. For this scope, different behavioural models were tested according to different hypothesis on random residual distributions.