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Kholipah Al Mugni, Deni Muhammad Danial, Nor Norisanti
Pág. 1650 - 1654
This study aims to determine the description of innovation and collaboration as well as competitive advantage in the Food Industry UMKM in Sukabumi City. In addition, this study also aims to determine the effect of innovation and collaboration on competi...
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Eneng Susan, Faizal Mulia Z, Asep Muhamad Ramdan
Pág. 1507 - 1514
This study aims to describe employee perceptions, work environment and job satisfaction. Then to analyze employee perceptions, work environment and employee job satisfaction on CV. Kurnia Furniture Sukabumi City. The reason the researcher conducted this ...
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Rizky Anugerah Pratama, Kokom Komariah, Dicky Jhoansyah
Pág. 1362 - 1369
The purpose of this study was to analyze viral marketing and consumer confidence in purchasing decisions. The research method used are descriptive and associative research methods. Data collection techniques used are observation, interviews, questionnair...
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Putri Alisa Puspita Dewi, Faizal Mulia Z, Kokom Komariah
Pág. 22 - 33
Based on the results of the questionnaire, it was found that problems in work productivity experienced a decline, this could be due to a lack of relationship between employees and superiors or a lack of improving relations so that it could result in a la...
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Febriyan Subagya, Asep Muhamad Ramdan, R Deni Muhammad Danial
Pág. 158 - 166
The research was aimed at describing brand equity, integrated marketing communications and purchase decisions. The research was also conducted to analyze the influence of brand equity and integrated marketing communications towards purchase decisions for...
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