Resumen
Although research and development (R&D) affects new value-added creation, including that related to environmental aspects, there is little literature dealing with the integration of R&D management and eco-value. Here, eco-value of technology is defined as the advantage of environmental competitiveness in the market. This paper proposes a framework of R&D management of eco-technology (RDMOET), consisting of: (1) future research for sustainability; (2) making an original eco-theme portfolio and roadmap; (3) gap analysis and implementation of new eco-themes; and (4) eco-value evaluation. (1) and (4) are new processes compared with conventional R&D management. Through practice at the Corporate R&D Center of Toshiba Corporation, the usefulness of the proposed framework is verified from the viewpoint of not only technological eco-innovation, but also that of organizational learning for environmental sustainability.